9/1/2023 0 Comments Schwinn le tour 4 brake lever![]() ![]() However, Schwinn wanted to reinvigorate the adult market for lightweight bicycles and starting in 1938, reintroduced adult bicycles, including their top of the line Schwinn Paramount constructed very much like a European racing bicycle. Schwinn rolled with this punch and developed a hugely successful business supplying the bicycles that every kid wanted due to their extreme durability, stylishness (they looked like motorcycles), and intensive advertising campaign. In contrast, bicycles remained much more popular in Europe, being used by adults for commuting, touring, and racing. By then, cars had largely replaced bicycles which were relegated to childrens' toys. In the United States, this boom ended almost before it started and was over by 1910. Schwinn Bicycles was founded in 1895 to take advantage of this boom. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |